Analysis of Micro Blogging Users’ Classification and Behavior

Based on the classification theory in network community and combined with the features of micro blogging users, this paper initiatively divides micro blogging users into 10 categories and then continues to divide them into different groups according to Maslow's hierarchy of needs. This method is different from the one that divides users only once by Maslow’s needs. The research lays a solid foundation for the future research on micro blogging. Meanwhile, it enables those enterprises which use micro blogging to market and improve their images to better identify their users group. http://www.sjae.org/paperInfo.aspx?ID=778