Information Technology (IT) and Mobile Product Technology (MPT) were not a slogan with the popularity and convenience by rapid growth of Information Communication Technology (ICT) in the world. The mobile products including PC, notebook, GPS Navigator, mobile-phone, etc. are used everywhere including the working, living, leisure and entertainment today, especially for i-phone, i-Pad, Android Tablet have been the necessary equipments for us with the new characteristics of the mobility and networking communication these years. There were many user cognitive gaps (UCGs) and misunderstanding between the New Product Development (NPD) and commercial products according to the related research issues in NPD. http://www.sjie.org/paperInfo.aspx?ID=667
